[May 19, 2025] — KG Mobility (www.en-mobility.com, hereinafter “KGM”) has officially launched the KGM brand and its new Actyon model in the Italian market, marking a major step forward in the company’s global expansion strategy.
Following the introduction of its new brand philosophy, “Practical Creativity,” in 2024, KGM has been rolling out new models and launching the KGM brand across key export markets to strengthen its global presence.
The recent launch event was held in partnership with Autotorino, one of Italy’s largest mega dealer groups, which entered a new distribution agreement with KGM in December 2024 and began overseeing sales operations in the region this year.
From May 6 to 8, a large-scale launch event took place at La Bagnaia Golf Resort in Siena and Florence. The event welcomed over 300 participants, including journalists, dealers, and sales managers.
On the first day (May 6), a media conference was held to introduce the KGM brand, along with the unveiling of the Musso EV, Torres Hybrid, and the all-new Actyon.
The following day featured test drive sessions for journalists and dealers, covering not only the Actyon but also existing models such as the Tivoli, Korando, Rexton, and Musso Sports.
On the final day, May 8, sales managers participated in product training sessions and test drives, with a focus on enhancing product knowledge and discussing marketing strategies and sales expansion plans.
Participants responded positively to the event, praising the Actyon’s refined design, quiet ride quality, spacious interior, and off-road capabilities. Existing models like the Rexton also received favorable feedback during test drives.
Although the Italian automotive market saw a slight downturn in 2024 due to weakened consumer sentiment, government incentives for new vehicles and growing interest in EVs and hybrids are accelerating the market share of eco-friendly vehicles—creating a strong opportunity for KGM.
Starting with the Actyon, KGM plans to continue its new model rollout in Italy, including the Musso EV and Torres Hybrid. The company aims to grow annual sales volume in the region to around 5,000 units.
A KGM official commented,
“This launch event was organized to introduce our new products, export strategy, and brand identity to our newly appointed Italian dealer network. With Italy’s eco-friendly vehicle market growing rapidly, we plan to continue introducing new models such as the Musso EV and Torres Hybrid, supported by differentiated marketing strategies and close collaboration with our local partners.”